Many Lions Clubs do incredible service in their communities. Unfortunately, not enough people hear about it.
One of the biggest challenges clubs face today is not service—it is visibility. Clubs often ask:
- How do we attract new members?
- What should we post on social media?
- How can we make our club more visible in the community?
- Where can we find professional marketing materials without spending a lot of money?
To help clubs answer these questions, Lions Clubs International has launched a new global marketing campaign called “Experience More.”
The campaign is built around a simple idea: being a Lion is about much more than volunteering. It is about friendships, leadership, purpose, personal growth, community impact, and unforgettable experiences. Lions International wants clubs everywhere to showcase these benefits and invite more people to experience what Lionism has to offer.
What Is the Experience More Marketing Campaign Toolkit?
The Experience More Marketing Campaign Toolkit is a collection of professionally designed marketing resources that clubs can use immediately to promote themselves in their communities. The toolkit includes ready-made materials that can be downloaded, customized, and shared both online and offline.
What’s Included in the Toolkit?
1. Ready-to-Use Social Media Graphics
The toolkit contains professionally designed social media graphics that clubs can post directly on Facebook, Instagram, LinkedIn, and other platforms.
These graphics are available in multiple formats including:
- Square posts
- Portrait posts
- LinkedIn banners
- Facebook cover images
- X (Twitter) header graphics
Simply download them and start sharing your club’s story.
2. Customizable Canva Templates
Want to personalize the campaign for your club?
The toolkit includes Canva templates that allow you to:
- Add your club logo
- Insert local photos
- Include contact information
- Customize messaging for your community
Even Lions with no graphic design experience can create professional-looking promotional materials using Canva.
3. Billboard and Signage Designs
For clubs looking to make a bigger impact, the toolkit includes designs for:
- Highway billboards
- Poster panels
- Street kiosks
- Digital screens
- Community signage
These files can be provided to local printers, advertising agencies, or media companies to create highly visible community campaigns.
4. Digital and Print Advertising Assets
The toolkit provides multiple size options suitable for:
- Digital advertising
- LED screens
- Event displays
- Print campaigns
- Community awareness initiatives
This makes it easy for clubs to maintain a professional and consistent appearance across all marketing channels.
5. Experience More Promotional Merchandise
Lions International has also created Experience More branded merchandise that can be used as giveaways during membership drives, community events, and service projects to help spark conversations about joining Lions.
Why Every Club Should Explore This Toolkit
Many clubs struggle with creating marketing materials from scratch. This toolkit removes that barrier by providing professionally designed resources that align with the Lions International brand and messaging.
Benefits include:
- Increased community visibility
- Better membership recruitment
- Professional branding
- Consistent messaging
- Time savings for club leaders
- Easy customization for local use
Most importantly, it helps clubs tell a story that goes beyond service projects and highlights the friendships, leadership opportunities, family involvement, and personal growth that come from being a Lion.
How to Get Started
Lions International has created a dedicated user guide that walks clubs through the entire campaign and explains how to use the toolkit effectively in their communities.
Step 1
Download and review the Experience More Marketing Campaign User Guide.
Step 2
Identify upcoming opportunities where your club can promote itself:
- Membership drives
- Service projects
- Fundraisers
- Community events
- Social media campaigns
Step 3
Download the graphics and templates most relevant to your club.
Step 4
Customize them with your club information and start sharing your Lion story.
Download the Guide
The official Experience More Marketing Campaign User Guide can be downloaded here:
Final Thoughts
Every Lions Club has amazing stories worth telling.
The Experience More campaign gives clubs a simple, professional, and effective way to showcase the value of Lionism and attract the next generation of members. Whether your club is looking to grow membership, increase visibility, or simply improve its marketing efforts, this toolkit is an excellent place to start.
If you’ve ever asked, “How should we market our club?”—Lions International has already created the answer. Now it’s time to put these tools to work and let your community discover what it truly means to Experience More at Lions.
It’s really great, Alex you are genius and feel lucky as you are closely associated with our mission.
Good